Generative AI in the Innovation Process: How the “Virtual User LAB” Is transforming and improving product innovation

The integration of generative artificial intelligence into the product innovation process opens up new opportunities for companies to develop products faster, with greater insight, and …

Corporate Design Strategy & Rebranding for Sinsegye

Building a Scalable Corporate Design System for a deep-tech company. Overview: Sinsegye is an emerging technology company focused on industrial intelligent computing and next-generation automation systems. …

Strategic Industrial Design as a competitive advantage

Why Corporate Industrial Design is a business strategy. Strategic industrial design is not about aesthetics alone. When embedded into corporate strategy, it becomes a measurable …

Why Brand-Driven Innovation Determines Economic Success

Insights from the German Brand Monitor 2026 and a Practical Case from FSB The German Brand Monitor 2026 was recently published. Conducted by gmk Markenberatung …

Strategic Product Design as a Driver of Innovation: How Corporate Industrial Design Makes Brand Values Visible

What is Strategic Product Design or Corporate Industrial Design? Strategic product design – often referred to as Corporate Industrial Design (CID) – goes far beyond …

User-Centered Innovation: Why user-centric innovations are key to business success

User-Centered Innovations are far more than a nice-to-have – they are a future-oriented strategy for companies aiming to achieve sustainable growth, loyal customers, and engaged …

NLYTE – A Headphone Design Study bridging Hip-Hop Culture and High-End Product Design

Designed by code2design for a New Generation of Lifestyle Audio Consumers. NYLTE is a visionary headphone design concept developed for a forward-thinking startup – fusing …

Sinsegye and code2design: A Partnership for Pioneering Industrial Design and Brand Development

Ostfildern/Stuttgart, March 2025 – Shenzhen, June 2025: The long-term collaboration between German design studio code2design and Chinese technology company Sinsegye marks a major milestone in …